Lessons from Joanna and Chip Gaines

Chip and JoAnna Gaines have just announced that they will end their hit HGTV show Fixer Upper. This season marks 5 years of having them in our homes and getting a glimpse into their family and professional lives. Jo and Chip are all of our faves, but I’m particularly drawn to them because I am so inspired by how they’ve made this show work for them. Before the HGTV explosion that made them household names, Chip was running his construction company. Joanna was designing and owned small boutique, flanked by her blog The Magnolia Mom. Before she opened that boutique she was a stay at home mom. She had goals and visions for herself professionally, but her God voice told her that she needed to be home with her children. I call it her God voice, but when she describes it, she says she heard God tell her that at the appointed time her vision for her businesses would be more than she could ask, or think.


Joanna now has her own line of furniture, MAGNOLIA is a full service real estate brokerage, her little shop on Bosque is now the Silos, her blog has expanded into a physical editorial magazine- the Magnolia Journal, and they have a cookbook set to be released soon.  Because she trusted, she and Chip are now household names. Because she trusted, they have expanded their territory in ways that are so inspiring, but also in ways that just make such good business sense.  Now that America’s favorite TV work couple said they want to end filming to spend more time with their family, I want to reflect on what I’ve learned from watching them grow.


TRUST- Being patient is hard. It’s actually something that I’m struggling with as I write this. As a creative person, as an entrepreneur, and as a mom, being patient is not my favorite thing. One of the lessons Joanna has taught me is that you are exactly where you are supposed to be at this moment. You have to trust that. You have to trust that and surrender to the divine plan in your life by not rushing and forcing things to happen.

PREPARATION- While Joanna was trusting,  she was also working. The thing about divine timing is you have to be prepared for your opportunity or as Mother Maya Angelou said,  “Ask for what you want and be prepared to get it.”  HGTV came at a time where the MAGNOLIA brand was already being established. The “little shop on Bosque” was a landmark in Waco, and Joanna’s style and blog was already growing nationally. So when HGTV came, it fit seamlessly into the brand the couple was building.

VISION- Chip and Jo inspire me to think bigger. Following them has taught me that there really are no limits to what you can create when you have a good vision and you stick to your game plan. Although the couple is pretty private, it’s clear to me that they are committed to the vision that they have set for their family’s business. While you’re working on something that feels like a dream come true, don’t stop dreaming. There will be a next chapter in your life, and we have to treat each opportunity we’re presented as a stepping stone to something even greater.

PURPOSE- The announcement of Fixer Upper ending reminds me a lot of Joanna telling the story of her waiting on her business dreams. I think what inspires me most about Chip and Jo is that their “stardom” hasn’t defined them. Their purpose has. The joy and passion for the things they create have always reflected who they are, and it doesn’t seem like they let outside noise influence them.  When you control the narrative around your brand by acting intentionally and in alignment with your purpose, you find your power.

LEGACY- Chip and Joanna have inspired me to build something bigger than myself. They may be the face of everything, but the IMPACT of the product and services they offer reaches to the hundreds of the people on their staff and business teams, and into millions of homes. They have transformed the brand of an entire city. They have created multiple streams of income under the brand we know as Magnolia, and it seems like they are leaving the show to focus on growing the legacy that they are building together.


So yeah, we’ll all miss Fixer Upper, but I think the best is yet to come for this couple. I’m wishing them the best.

Timil Jones
Timil Jones
Soccer Mom, Real Estate Investor, Entrepreneur. Host of TIMILTV. Passionate about the success of other women.

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