It’s National Small Business Week! The big national push for supporting small business is going to come on Shop Small Saturday, in hopes to educate the general public on the importance of local business. We all know shopping at small business is good. But do we really know why or how it is so impactful? Here’s the rundown on small businesses in our country:
But the sobering truth is that it’s hard to start and run a small business with longevity. Only 50% of small businesses make it through the 5 year mark. That’s why community support is so crucial. The potential impact and ripple effects of one small business are just plain old awesome. Here’s how you can support small business all year long.
Farmer’s Markets/Local Butcher’s- Depending on where you live this can be tough. Food deserts are real, and even if you want to find and buy fresh and local produce you have to travel far to get it. But if you have access to local markets take advantage. You’re going to buy food no matter what, but this way prices are lower, food is fresher, and it’s a great way to support small business.
Dining Out- Take a break from big chain coffee houses and drive throughs and try the locally owned pizzeria, cantina, or cafe. The places are usually affordable and offer better food quality because they aren’t offering assembly line style food.
Sharing and Reviewing on Social Media-Word of Mouth is still the best form of advertising. If you loved a meal, service, or experience, then tell your network and the world by reviewing on Yelp, Google, and Facebook. Businessess need social proof to attract new customers.
Boutique and Online Shopping- Platforms like Etsy, Zuvaa, and webuyblack.com are bringing unique and handcrafted fashion, accessories, homegoods, and even cleaning supplies to the masses. You can contribute to these ecosystems buy shopping for a dress for an upcoming event, laundry detergent, or one of a kind art work for your home.
If you’re anything like me sometimes your life is on auto pilot. We like the things we like, and we get stuck in our ways. EVERYTHING is about convenience. But the key to contributing to sustainable economic growth for small business owners, and therfore the community at large, is by being intentional about supporting small business. You will be suprised how many daily conveniences are also supplied by small businesses once you start seeking the opportunity to support them.