Weight Watchers, The O Effect!

Weight Watchers, The O Effect!

This morning Weight Watchers announced that our pretend Auntie O is buying 10% of the corporation.

 “I believe in the program so much I decided to invest in the company and partner in its evolution.” 

September 12, 2014: Oprah Winfrey captivates the audience on stage at The Palace Of Auburn Hills in Auburn Hills, MI. Credit: INFphoto.com

Oprah Winfrey captivates the audience on stage at The Palace Of Auburn Hills in Auburn Hills, MI. Credit: INFphoto.com

Oprah will also serve on the board of the company as an advisor. It makes sense that our favorite media mogul would partner with this company. She’s always been about promoting and maintaining a healthy,well balanced lifestyle.

Oprah Winfrey's Facebook Page

Oprah Winfrey’s Facebook Page

Weight Watchers has been struggling recently because of the plethora of free weight maintenance options available, but since O has the Midas touch, expect to see a resurgence in their influence.

Source: Bloomberg

Source: Bloomberg

Not only is this great for shareholders and consumers, it’s good for Oprah herself. After the announcement of her partnership, stocks are surging. As a 10% stakeholder, she stands to win big financially just by joining the organization! It leaves me singing in my head…. Money, Power, Respect…

Tweetable: Weight Watchers and the Oprah Effect!

Have you ever used Weight Watchers programs? Discuss below on how you think Oprah will have an effect on the company, their offerings, and consumer relations.

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Timil Jones
Timil Jones
Soccer Mom, Real Estate Investor, Entrepreneur. Host of TIMILTV. Passionate about the success of other women.

1 Comment

  1. Timil Jones says:

    Have you ever used Weight Watchers programs? Discuss how you think Oprah will have an effect on the company, their offerings, and consumer relations.

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